Real Estate Websites: Just How Accurate is Their Data?
Written by Mary Beth Tice
Living in the information age has without a doubt shaped the way we live. We expect information now and we expect it to be accurate. When it’s not given to us in a timely, accurate fashion, we grab our torches and pitchforks! No? Just me? OK then, we simply get annoyed.
Recently, a report posted on Inman News stated how some real estate sites are providing inaccurate data due to glitches in their syndication feeds. This particular article hit a nerve with me as I monitor Team Gale’s listings online but despite my best efforts, I can’t watch thousands of sites every day to ensure accurate data and more often than I like, have received emails requesting data for listings that are under contract or closed months (or even years) ago. Because this report was on the national level, I decided to take a look at three top real estate sites and how they compared to our own TeamGale.net.
The Search
To start off, I ran a simple search in the Wilmington MLS for single-family homes currently listed in the 28401 zip code with 3+ bedrooms, 2+ baths (this includes home with 1 full and 1 half bath), and priced at $200,000 or less. At that time, my search yielded 53 results. (By “currently listed,” I excluded any homes that are listed Active Contingent, Active Short Sale Contract, Active Due Diligence and Active Temporarily Off Market. These homes either have an accepted offer or are not available for some reason.)
I then ran the same search on TeamGale.net, Realtor.com, Zillow.com and Trulia.com. Because Zillow and Trulia allow owners to post their own homes for sale, I eliminated any For Sale by Owner listings and only focused on MLS-feed listings. Each site pulls from multiple MLS feeds and handles them differently, so I also verified each address with the Wilmington MLS.
The Results
TeamGale.net yielded 59 results, 53 were from the Wilmington MLS and 6 were from the Brunswick or Topsail MLS and the same properties pulled from the Wilmington MLS. Realtor.com yielded 75 results, 8 of which were duplicates from the 3 area MLS’s, so 65 listings total. Of these 1 pulled from a different zip code and 12 were showing as Active when they are in fact Active Contingent, Active Short Sale Contract, Active Due Diligence or Active Temporarily Off Market. Neither TeamGale.net nor Realtor.com had any missing properties.
Zillow yielded 53 results. Of these 53, 1 was a land listing incorrectly classified as a Single Family Home by Zillow, 1 was marked Pending (Under Contract), 1 was in a different zip code, 6 were marked Active but are in fact Active Short Sale Contract and 10 were missing from my results. Of these 10 missing listings, one had an incorrect number of bedrooms and therefore did not appear in my results, 1 was listed as a bank-owned and not as a resale with the wrong contact information (my search excluded any properties not in any MLS) and the other 8 were marked as not for sale.
Trulia yielded 56 results. Of these 56, 1 was in a different zip code (yes, I noticed this trend too!), 5 were either Active Contingent, Active Short Sale Contract, Active Due Diligence or Active Temporarily Off Market, 1 was marked Active but actually is Pending, and 2 are Expired but marked Active. There were an additional 7 missing listings. Of these 7, one was listed only as a rental and not for sale and the remaining 6 were marked as not for sale.
But I know in some cases, it’s not just about the results, it’s about the visual appeal and extras they throw in, the bells and whistles so to speak. How do these sites rate and are the bells and whistles accurate? (I know what you are thinking, “Of course she will say TeamGale.net will be the best,” but please, bear with me and finish reading this before you pass judgment on my judgment.)
I selected items that potential buyers like seeing on sites as well as some things they might not think of, such as site update speed, and marked whether or not they are available, accurate and easy to locate. The chart below outlines my findings.
|
Feature |
TeamGale.net |
Realtor.com |
Trulia |
Zillow |
|
# of Bathrooms |
Posted |
Shows only Total Baths, Homes with 1.5 baths and 2 full baths each show as 2 baths |
Posted |
Posted |
|
# of Bedrooms |
Posted |
Posted |
Posted |
Posted, Found 1 posted incorrectly |
|
Dimensions |
Posted |
Posted, Shows part in Property Features and part in Interior Features |
Not Posted |
Not Posted |
|
Extras/Features |
Not Posted |
Posted |
Some Posted |
Some Posted |
|
Lot Size |
Posted |
Posted |
Posted in Public Records field, not MLS field |
Posted |
|
Price |
Posted |
Posted |
Posted |
Posted |
|
Property History |
Not Posted |
Field available, Doesn’t auto-populate |
Posted |
Posted |
|
Property Type |
Posted |
Posted |
Posted |
Posted, found 1 inaccuracy |
|
Readability/Ease of Use |
Easy to use, Information divided up by clickable tabs |
Difficult to read, Sections aren’t thought out well with information oddly divided at times |
Easy to use, Well sectioned, Informative tabs |
Easy to use, Well sectioned |
|
Remarks/Description |
Posted |
Doesn’t Auto-Fill from all MLS’s |
Posted |
Posted |
|
Schools Listed |
Posted |
Posted in Property Features and offers list of area schools |
Area list |
Posted, Viewer has to click “More Facts” link |
|
Site Update Rate |
Updates Wilmington MLS several times a day, Other MLS’s within 24 hours |
Updates several times a day, 24 hours at most |
Updates within 72 hours |
Updates within 72 hours |
|
Square Footage |
Range only posted |
Range posted correctly, Field for actual doesn’t always auto-populate |
Lists only the Max from the range |
Actual Only |
|
Status |
Only posted if Active in MLS (no subcategories). One address can be listed as both a rental and for sale if in the MLS as such |
Posts all Active & subcategories of Active. One address can be listed as both a rental and for sale if in the MLS as such |
Posted but not all are accurate, homes cannot be listed as both a rental and for sale |
Posted but not all are accurate, homes cannot be listed as both a rental and for sale |
|
Virtual Tour Linked |
Posted |
Posted |
Posted |
Posted |
Each of the sites I looked at has their pros and cons. For example, TeamGale.net only shows homes that are marked as For Rent or Active without any contingences but doesn’t show you For Sale By Owners or properties not entered into one of the local MLS’s, property extras or how many times the price has been dropped. Realtor.com also doesn’t show For Sale By Owners or properties not entered into a MLS system and can be difficult to locate the data you want but the data displayed is accurate. Trulia and Zillow each allow a home owner to list their property for sale without the use of a REALTOR® but the data that is fed through syndication isn’t always accurate and you might miss out on a great home that is for sale simply because it’s not listed as such on one of these sites.
Considering listing your home for sale? Realtor.com, Zillow and Trulia each offer what they think a home is valued at and each provide nearby listings/comparable properties for the viewer, but unless you know how to adjust pricing for square footage, bedroom, bathroom, features, etc. differences, it’s best to ask a licensed real estate agent for comparables and an estimated asking price (a service known as a CMA that most will provide for free to a potential client).
Bottom Line Analysis
The bottom line is simple. If you are daydreaming about moving to Hawaii or just want to see what your home may be worth, Zillow and Trulia are great for a very broad overview. If you are serious about relocating or selling but haven’t yet picked out an agent to work with, Realtor.com is your best option for accurate representation of MLS-feed data. Once you narrow down who you are working with, the local sites with an IDX feed (such as TeamGale.net) instead of a syndicated feed are hands down your best option. Additional perk of TeamGale.net that Zillow, Trulia and Realtor.com lack? Live chat. If you have a question, we are available to answer it immediately and if we are not online, we are notified via text and will respond to your chat request quickly.

























Keeping Kiddie Clutter at Bay
Pretty Up the Powder Room
Opt for Convenience
Wait…there’s an app for that? Yes there is, in fact there is an iPhone app that allows the user to snap a photo of a home and instantly get all the details publically available on that home, even if it’s not listed for sale
OK. I know that all seemed simple but tell me this- someone calls off your “For Sale” sign at 3 PM on a Tuesday afternoon wanting to see your house RIGHT NOW. Can you show it? Do you even know if they can afford to buy it? Chances are the answer is no to both questions. Agents can easily show your house even if you are stuck at the office thanks to the lockbox, so potential buyers can see your house at the drop of a hat and without annoying your boss. Also, in North Carolina, to even become a licensed Real Estate Broker, you have to know how to pre-qualify a potential buyer. This requires information that typically buyers will not give to a seller. And if you think that asking to see a pre-qualification letter from the bank will work, think again, a letter will include the max amount a buyer can afford. In other words, it contains information buyers don’t want to you know, so you probably won’t see it.
But personally, I think Tom Gale of Team Gale says it best: